LinkedIn recently launched a paid tier for businesses on their platform. LinkedIn’s Premium Company Page subscription offers unique tools tailored to enrich your business’s experience on the platform. Let’s explore these features to grasp how they can contribute to your business growth and optimize your LinkedIn approach.
Leveraging Custom Call-to-Action Options
Custom call-to-action buttons can be powerful tools for boosting engagement with your LinkedIn Page. As a Page admin, you can customize these buttons with specific actions and unique URLs. With a Premium Company Page subscription, super admins can place these buttons at the top of the Page, in feed posts, and on search result cards, enhancing visibility and encouraging user interaction.
Insightful Visitor Analytics
Understanding visitor behavior is key to optimizing your LinkedIn strategy. Premium Company Page admins have access to detailed visitor analytics, including traffic trends and demographic insights. Additionally, they can review a list of recent visitors to their Page, providing valuable insights into audience engagement and preferences.
Crafting Custom Testimonials
Adding a personal touch to your LinkedIn Page can set your business apart. With the custom testimonial feature, super admins can include testimonials or quotes from clients, accompanied by optional images, at the top of their LinkedIn Page. This feature adds credibility and authenticity, helping to build trust with your audience.
AI-Powered Content Creation
Creating engaging content is essential for driving audience engagement. With LinkedIn’s AI-powered writing tool, Premium Company Page subscribers can generate first drafts of posts using their ideas on a topic. This tool transforms ideas into drafts that can be edited before posting, providing a streamlined approach to content creation.
Automatic Invitations for Follower Growth
Growing your follower base is made easier with automatic invitations. Super admins with a Premium Company Page subscription can automatically invite members who engage with their content to follow their Page. Invites are sent to members who have reacted to, commented on, or shared posts in the past 30 days, maximizing reach and engagement.
How to Activate Automatic Invitations
- Access your Page’s super admin view.
- Click “Invite connections” in the upper-right corner.
- Select “Auto-Invite content engagers” from the dropdown menu.
- Turn on the “Automatic invites” toggle.
- Monitor sent invitations by clicking or tapping “Show sent auto-invites.”
LinkedIn’s Premium Company Page offers a range of exclusive features designed to optimize brand presence and engagement on the platform. By leveraging custom call-to-action options, insightful analytics, custom testimonials, AI-powered content creation, and automatic invitations, businesses can enhance their LinkedIn strategy and drive meaningful results. As digital marketers continue to navigate the evolving landscape of social media, harnessing these features can provide a competitive edge and unlock new opportunities for growth on LinkedIn.
